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The Benefits of Email Marketing
Email marketing will help fulfill 3 key objectives:
Many email tools — our group included — offer free plans without any commitment. These are ideal for first time email marketers who want to get a hang of the software before purchasing. With nothing to lose, there’s no excuse not to give it a go.
Showing up in someone’s email inbox will help your brand stay top of mind. A personalized marketing email is more impactful than a social media post where you can’t be sure if someone has actually seen your message.
Conversions (selling your products and services)
Other email marketing techniques known to increase conversion rates include:
Emailing a discount or special offer (birthday/anniversary emails, welcome emails, reengagement emails)
Abandoned cart emails (triggered whenever a visitor abandons a cart at your online store)
what do I need?
1. Email marketing Panel
As we’ve just explained, a dedicated email marketing provider is the way to go. Sending marketing emails through an ISP will only put your brand and email sender reputation at risk.
2. An email list
94% of Internet users use email.
buy email list
Email Marketing Panel Test
email marketing campaign in 5 steps
2. Build your email list
3. Define the goal of your email marketing campaign
4. Build a responsive-design email
5. Optimize your email open rate, clicks, and conversions
Email marketing can also be used to build trust with customers over time, in order to turn them into repeat customers. Any successful business knows repeat customers are how your business will achieve sustainable growth over time.
After all, repeat customers are happy customers. And happy customers recommend your business to others. It is also an effective way to keep your customers informed about new products, sales, or special offers you are running.